With a new Halal option in its suites, Madison Square Garden adds to its rich offering of specialty cuisines.
Ammad Sheikh, founder of the South Asian Sports Network and a Knicks fan to the core, has established a ritual, spearheading outings to Madison Square Garden that have attracted hundreds in the Muslim community to see the Knicks play. His community outreach organization is propelled by the notion that sports have a unique power to cross cultural divides and bring people together.
On a recent evening, the tradition continued when Sheikh brought 50 fans — some diehards like himself, others newly impassioned — to Lounge 301 for a panoramic view of the action. It was nothing short of a party that came with a new twist of specially prepared halal food.
Now, The Garden, expanding on its of offering of specialty foods that meet a range of dietary needs, has added halal food as a choice in the arena’s suites. This is part of a larger effort to embrace and cater to fans who are as diverse as New York itself and who represent all corners of the map.
With that in mind, The Garden offers vegetarian, vegan, organic and gluten-free options at the Hain Celestial stand, as well as kosher food at Abigael’s, both on the Madison Concourse on Level 6 — all this is in addition to an array of gourmet cuisines.
A Diverse Organization
Born in Queens and raised in Hicksville, L.I., Sheikh adopted the Knicks during the Patrick Ewing, John Starks years. “When I played, I thought I was Starks,” he says.
His organization is roughly 1,000-strong, with more than 100 teams of kids and adults playing everything from basketball to Ultimate frisbee, and welcoming immigrants from everywhere. The group runs camps, provides scholarships and supports charities, including relief for Hurricane Harvey last year.
Before this season began, the Knicks’ Enes Kanter, who is Muslim, led a special basketball clinic for the entire South Asian Sports Network.
The other night, Sheikh, his wife, Nahid, and their two sons, Rahim, 11, and Yaseen, 9, and the rest of their contingent enjoyed a rousing night at The Garden, punctuated by a group photo at center court.
“No matter where we come from, two things bring us together,” he said, wisely. “Sports. And of course, food.”
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment experiences. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian, and has announced plans to build a second MSG Sphere in London, pending necessary approvals. In addition, the Company features the original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including Tao, Marquee, Lavo, Avenue, Beauty & Essex and Cathédrale. More information is available at www.msgentertainment.com.