Recognizing MSG’s global reach, the All Access Tour now offers a Spanish language version. Visitors coming from abroad are thankful for the personalized touch.
A master of detail with the touch of a showman, Felipe Palencias shepherded his tour group through Madison Square Garden, adding a little relish to each tale he shared, the stories told in Spanish.
When P!nk descended acrobat-style onto the stage last spring, MSG was actually lit up red and green, he said. And did you know, he said, pointing to the GardenVision centerpiece overhead, that some people use the giant four-sided LED display to propose marriage. “Me?” he mused. “I’d be too scared to do that.”
Listening and smiling broadly on a recent afternoon were families from Chile and Argentina, and others from Brazil, Spain and Mexico, gathered for MSG’s All Access Tour — the Spanish language rendition — that took them through The Garden, from the sweeping, panoramic view on the Chase Bridge to rinkside and a chance to sit in the penalty box.
With nearly 4,000 visitors streaming in each week for a peek behind the scenes, the recently added Spanish tour underscores MSG’s vast international reach. The new option fits with a striking trend — those from abroad now account for roughly two thirds of the tour’s customers, with Spain and Argentina leading the way. Guests also have the option of using follow-along guides, available in Spanish, French, Portuguese, Italian and Chinese (simplified).
History, From Mandela to Lennon
Grace Mayo, celebrating her 41st birthday with her husband, Cesar, and their two children, called New York City and Madison Square Garden “a dream.” From Santiago, Chile, the family trailed Palencias as he led them along the Madison Concourse and pointed out mementos from signature events and the lasting images of Nelson Mandela, Muhammad Ali and John Lennon. Mayo said she was thankful for the chance to hear it all in Spanish.
The tour moved swiftly from storied past to The Garden of now. Virtual reality headsets gave them a look over Billy Joel’s shoulder as he stepped onstage. Scanning the expanse of the arena from a luxury suite, Mayo said, “it’s so much more than I imagined.”
A Barcelona Perspective
Penelope Matos Martinez, on the tour with her mother Lola, was impressed by the small touches — from the luxury suites to the “centralized beer keg station” that feeds nearly 600 taps through the building. As the owner of La Pallaressa, a legendary chocolate shop in Barcelona’s Gothic Quarter that draws thousands of tourists each week, Matos Martinez felt a kind of kinship with MSG. At her shop, the signature churros con chocolate and crema catalana always have to be spot on. And, she said, she sensed the same attention to detail at The Garden.
“Coming here, you feel the grandness of the place,” she said. “But when you get a chance to look at it closely, you also feel it is a place that focuses on the small things and somehow has a personal touch.”
To learn more about taking the Madison Square All Access Tour, click on:
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment experiences. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian, and has announced plans to build a second MSG Sphere in London, pending necessary approvals. In addition, the Company features the original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including Tao, Marquee, Lavo, Avenue, Beauty & Essex and Cathédrale. More information is available at www.msgentertainment.com.